Case Studies

Verizon Wireless operates US’s most reliable wireless voice and data network, serving 67.2 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD).

Telefónica is one of the world’s largest telecommunications companies by market cap. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 24 countries and its customer base exceeds 260 million globally. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telefónica is a 100% private company, with more than 1,5 million direct shareholders.

Vodafone Italy is a subsidiary of Vodafone Group Plc, the worlds leading mobile telecommunications company with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States. With over 30 million customers, 83 offices and total revenues of 8,159 million Euros in 2008, Vodafone Italy is the second largest mobile network operator in the Italian market.

Pfizer is the world's largest research-based biomedical and pharmaceutical company. Headquartered in New York, Pfizer has major research and development locations in the United States and England. Approximately 81,900 employees in more than 150 countries work to discover, develop, manufacture and deliver quality, safe and effective prescription medicines to patients.