Pfizer
Pfizer is the world's largest research-based biomedical and pharmaceutical company. Headquartered in New York, Pfizer has major research and development locations in the United States and England. Approximately 81,900 employees in more than 150 countries work to discover, develop, manufacture and deliver quality, safe and effective prescription medicines to patients.
Objective
MMS Mobile Marketing Campaign to motivate the target audience to visit a website with information and tips for quitting smoking, a where to receive treatrement.
Service
Zed managed a MMS campaign, providing a database of contacts of women and men over 35 years, launched in major cities in Spain: Barcelona, Bilbao, Madrid, Seville and Valencia. Zed also sent MMS to distribute additional multimedia content.
