Mobile Marketing – Reach consumers through their most preferred communications channel

Zed offers a value proposition that is centered on 4 key elements for Measurable Mobile Marketing success:

Reach: Zed offers global mobile reach and detailed local market knowledge, through the presence in 61 countries and agreements with more than 150 Mobile Network Operators.

Campaign conceptualization and planning: Zed draws on the unique knowledge and expertise build during the last 10 years offering mobile value added services direct to consumers. Zed leverages the MVAS leadership position and extensive mobile usage trends knowledge, when planning and developing campaigns for Nongovernmental organizations, mobile network operators and consumer brands.

Technology platform: Zed offers a comprehensive service management platform. Tools for managing campaigns in real-time, including segmentation based on clustering and behavioral targeting. The technological solutions applied by Zed allow seamless cross platform integration of wireless, web, TV and voice.

Contents: Zed has comprehensive in-house capability to create customized content: Audio, Image and video based as well as Java and Brew games and applications and thematic integrated WAP and WEP sites. Key factors for content success are maximum hand set compatibility and an optimized and user experience.

The Mobile Marketing offerings supplied by Zed are managed by the industry’s most highly qualified professionals all of whom have extensive experience in the research, conceptualization and execution of high profile projects. The projects are mainly divided into two major categories:

Mobile branding campaigns: To help position leading consumer brands in the wireless sphere through customized content offerings.

Mobile direct response campaigns: Taking advantage of the dynamic nature of the mobile platform to offer services in a highly relevant geographic or behavioral context.