Zed’s 'Instantly Rich' is recognized in Cannes as one of the most innovative TV programs of the season
The use of mobile and social networking platforms as a driver for content is the key of its success
Zed’s multiplatform television show Instantly Rich has been recognized for its innovation at this year’s MIPTV, one of the most important events of the audiovisual industry, held in Cannes. At Fresh TV, the conference organized within MIPTV by ‘The Wit’, Instantly Rich was chosen as one of the most original TV formats of the season, using mobile and social networking platforms as a driver for content.
Instantly Rich is a weekly reality TV show that is broadcast in a prime-time slot on Spain’s Antena 3 TV station and represents a revolution in terms of creativity and revenue generation. Viewers compete via SMS and online for the opportunity to be selected as contestants, the lucky winners then being surprised by a live TV crew arriving at their home before the viewing audience then vote in real time via SMS or by telephone for the winner. Instantly Rich illustrates the use of social and mobile multimedia platforms, websites, social media widgets and mobile applications to build visibility and momentum for the show and its contestants.
This multiplatform activity is at the core of Zed’s vision, a company that brings its ability to create engaging and entertaining content to the forefront of technology. The pioneering show has become a significant revenue generator for both the TV network and Zed. Following this success, the release of the show in other key global markets is imminent.
